90's born, and bringing it back.
Toltec, a.k.a. Austin Frederick, is a Tuolumne raised Hip-Hop artist with fierce drive marked by 7 years of hard work towards his growing music career. Beginning as a group member in Toltec & This-Sky, Toltec went solo in 2017 and has been moving forward ever since. Throughout 2018 and 2019 his work has notably risen throughout the community as new song debuts have pulled in a growing fan base. October 18th 2019 marks the highly anticipated release of Toltec's first 7-track album, titled "For the Love of Hip-Hop, Vol. 1." The official album release party will be held at the Game Room in Sonora on October 19th.
Toltec's music reflects the cultural imprint of the Golden Age of 90's Hip-Hop - the raw and lyrical music he grew up on. "I came up from Big Daddy Kane, Rakim and KRS One," says Toltec, "but I want to make music that's enjoyable for all walks of life." In shaping his brand with audience in mind, his tracks reflect those values and make it easy for such a diverse fan base to relate to them, "whether you're 8 or 80."
While many artists take small pieces of 90's Hip-Hop for current tracks in today's music industry, it is clear that Toltec has successfully mirrored the genre in a way that plays perfectly into the 90's nostalgia that so many crave, while still holding onto the relatability and impact of modern American music culture.
Toltec describes his passion for Hip-Hop music as having stemmed from a lifelong love for the culture and genre. This love for music was not something he could let pass him by, as he has dedicated himself to making a solid career out of it. Time in his home studio has paid off, casting significant effect into the elements of sound that make his songs so exclusively unique and undeniably awesome.
Photos displayed here were captured by Joleen Willis Photography, 2019.
Catch a taste of Hip-Hop magic in Toltec's first official music video, featured below. Git Down was released in 2018 and filmed on the iconic streets of San Francisco.